Understanding Good Usability in Digital Skills User Experience by Accenture

The Digital Skills User Experience course by Accenture explains how strong usability shapes a positive digital experience. It introduces the key ideas behind why some websites feel smooth and simple while others feel confusing or frustrating. The course focuses on the foundations of usability and how small details influence the overall user journey.

One of the main lessons is that a good user experience feels simple and intuitive. People should understand what to do without extra effort. Clear layouts, familiar patterns, and predictable elements help users navigate a website without confusion. When a design feels easy to follow, it creates confidence and comfort and encourages users to explore further.

Engagement and Support

The course shows the importance of intuitive and engaging interaction. Users expect to interact with digital tools quickly and naturally. A website that feels enjoyable and easy to explore encourages them to stay longer and return. Engagement grows when the experience is positive rather than tiring or frustrating.

Efficiency and support are equally important. Completing tasks in fewer steps helps users feel in control, while easy access to help and straightforward recovery from mistakes prevents frustration. These elements guide users and keep them from feeling stuck, making the overall experience smoother and more satisfying.

Consistency and Teamwork

Consistency across the website is key to usability. Repeating icons, fonts, colours, and layouts across pages helps users feel familiar and comfortable. Even small visual or structural details can make a significant difference in confidence and navigation.

The course also emphasizes that strong UX rarely comes from a single designer. Effective UX design relies on teamwork with people from different backgrounds such as psychology, research, graphic design, and technical development. Someone who gathers user feedback is also essential. Collaboration ensures that designs remain centred on the user, constantly improving the experience and delivering better outcomes.

References

Accenture (n.d.) Digital Skills User Experience. FutureLearn. Accessed 28 November 2025.